How Changes to YouTube Brand Safety Led to the Rise of 90’s Nostalgia

90s’ mascots have seen a resurgence in the last few years. Seemingly dead series’ like Crash Bandicoot have found themselves back amongst the top sellers. Now you may think enough time has passed for nostalgia to set in hence the influx of titles.  And whilst it’s true people cling to throwbacks to their childhood, there may be something else at play here. Namely marketing. Like many aspects of gaming, marketing has changed significantly with the emergence of the internet.  Pop culture juggernaut YouTube has emerged as a key cornerstone to video game marketing. To the point where YouTube can practically single-handedly launch […]

Death Stranding – What’s Coming Our Way?

There has been a long-standing meme floating about the intricate series of tubes we know was the internet that Hideo Kojima has been living his life as a film director in a video game designer’s career. Yes, yes, we all know that those Metal Gear games are classics worthy of their place in gaming history, but the more that we see from his upcoming project – Death Stranding – the more we worry that this might be the one that takes us far off the deep end. Let’s get one thing clear right out of the gate: Death Stranding looks absolutely […]

Everything You Need to Know About the PlayStation 5

The internet is once again awash with rumours about the impending release of the PlayStation 5. There have been whispers PlayStation intended to steal a march on the competition in the impending console generation. A majority of fans considered the PS4 Pro to be a lacklustre mid-tier upgrade. Especially in comparison to the far superior Xbox One X. This led to rumours that Sony was holding off on a lot of bells and whistles as they were close to launching the PS5. Sony will also, interestingly, be absent from this year’s E3 for the first time in the exhibition’s history. […]

Looking Ahead: Is PlayStation Already Winning the Next Console War?

It’s the fifth year of this console cycle and time to peak around the corner to predict what might be next. The battle for top spot will be won or lost by the ability to get into our wallets. So which console are gamers planning to invest in when the next generation comes around? The major differences between Sony and Microsoft’s premier gaming consoles have begun to dissolve in recent years. A decade ago it would have seemed unimaginable that Metal Gear Solid, a series which is practically written into the DNA of PlayStation, would ever dare to grace a […]