How Changes to YouTube Brand Safety Led to the Rise of 90’s Nostalgia

90s’ mascots have seen a resurgence in the last few years. Seemingly dead series’ like Crash Bandicoot have found themselves back amongst the top sellers. Now you may think enough time has passed for nostalgia to set in hence the influx of titles.  And whilst it’s true people cling to throwbacks to their childhood, there may be something else at play here. Namely marketing. Like many aspects of gaming, marketing has changed significantly with the emergence of the internet.  Pop culture juggernaut YouTube has emerged as a key cornerstone to video game marketing. To the point where YouTube can practically single-handedly launch […]

DOA: Days Gone Is Way Too Late to the Zombie Survival Party

It’s been a strange 2019 for PlayStation following up on a landmark 2018 where they blew the competition away. Two of last years most highly acclaimed games God Of War and Spider-Man were both PS4 exclusives. On top of that, console sales for the PS4 sit a good 20m+ higher than the current gen Xbox and Nintendo sales combined. Albeit the Switch is much earlier into it’s life-cycle than the PS4, there’s no denying PlayStation are ahead of the game. The console wars were seemingly prepped for Sony to stick a fork in, but then it’s all gone a little […]