How Changes to YouTube Brand Safety Led to the Rise of 90’s Nostalgia

90s’ mascots have seen a resurgence in the last few years. Seemingly dead series’ like Crash Bandicoot have found themselves back amongst the top sellers. Now you may think enough time has passed for nostalgia to set in hence the influx of titles.  And whilst it’s true people cling to throwbacks to their childhood, there may be something else at play here. Namely marketing. Like many aspects of gaming, marketing has changed significantly with the emergence of the internet.  Pop culture juggernaut YouTube has emerged as a key cornerstone to video game marketing. To the point where YouTube can practically single-handedly launch […]

Why Did Rage 2 Fall Short of Expectations?

Ahead of the launch, Rage 2 was hyped as one of this year’s major releases. The post-apocalyptic shooter had all the elements of a monumental title, from some of the best studios associated with the genre.  Rage 2 did top the UK charts at launch but in an admittedly mediocre week. With an eight-month-old FIFA 19 sitting just two places lower in third. It was also less than a quarter of the sales of the original Rage from 2011.  With a largely positive critical reception, we delve into the mystery of Rage 2 and where the game may have fallen […]

Epic Games Won’t Let Up On Locking Down Exclusives

Epic Games are making headlines for the wrong reasons again this month as they lock more games to their online store. This won’t mean much to console gamers but many PC gamers are left frustrated by this emerging trend. Exclusivity is an important cornerstone of a competitive game market though so are Epic really doing anything wrong? Epic Games Epic Games are one of the leading conglomerates within the gaming industry. They aren’t one of the most recognisable game developers but they are the parent company for several industry leaders. Perhaps their most significant contribution to the industry in the […]

How Firestorm’s destruction changes the Battle Royale game

There is no shortage of Battle Royale games on the market and every newcomer must find a way to put its own spin on the genre. What does Battlefield V: Firestorm do? Destruction. Dice and EA recently released the long-awaited Battle Royale game mode Firestorm to Battlefield V. It is safe to say that it is late to the party; six months after the biggest competitor Call of Duty and released a mere month after the launch of the excellent Apex Legends. Same, but different I have played nearly every Battle Royale title on the market so far. What Firestorm […]

How Fortnite Dominates Through Aggressive Updates

After the arrival of Respawn’s Apex Legends, the Battle-Royale Market has finally seen some well-needed competition. But is it enough to dethrone the one and only Fortnite? Don’t get us wrong, we love Apex Legends just as much as the next BR-addicted gamer – hell, most of last month’s productivity went straight to it. But Respawn’s new challenger is going to have quite a lot of work to do if it’s planning on scaling the mountain and dethroning the king. The reason for this, perhaps more so than any other, is just how quickly Epic Games moves to update Fornite. […]

Can Apex Legends Become The New Battle Royale Genre Leader?

Apex Legends is the latest in a long line of titles attempting to jump on the battle royale bandwagon. From AAA releases like Call of Duty Black Ops 4 to obviously derivative clones like Fortcraft. Success has varied but nobody has really come close to seizing the crown from Fortnite. Some purist fans of trend-setter PUBG might disagree but the genre belongs to Epic’s free-to-play juggernaut. That is until now at least, as Apex Legends has built some serious headwind after a phenomenal launch period. There’s a new kid in town and it may finally be the next step in […]

Can Red Dead Online Compete With Rockstar’s More Popular Franchise?

One of the most anticipated games of the last five years is finally with us. Rockstar’s open world cowboy adventure Red Dead Redemption 2 was hyped by gamers, even more so after the initial release date was pushed back. Red Dead Redemption 2 has endured something of a rocky start to life despite rave reviews. At launch, Red Dead Redemption 2 opened third in the UK sales charts, behind FIFA 19 and Black Ops 4. It was also largely snubbed at the recent Golden Joystick Awards where it was tipped to sweep the board. Despite multiple nominations, Rockstar left with […]

Is Fortnite Good Enough to Earn the Title Game Of The Year?

The Golden Joystick Awards are one of the most prestigious honours in game development. Each year they whittle down thousands of games, selecting an elite few to be hailed for their achievements in gaming. This year’s votes are in and the most coveted prize, the Game Of Year Award, has gone to Fortnite. This came as a surprise to many beating out fierce competition such as Red Dead Redemption 2 and God of War. Fortnite is certainly one of the most popular games of the year, maybe even of all time but does it deserve the title of the best? […]

Can Games Developers Successfully Chase Trends?

Treyarch released their latest instalment in the Call of Duty franchise with Black Ops 4 this month. With the series in decline, the Black Ops team have opted to jump on the latest trends with a battle royale mode. Chasing hugely successful pioneers Player Unknowns Battlegrounds and Fortnite. Treyarch are so confident in the mode they have redubbed ‘Blackout’ that the latest instalment in the first to offer no single player campaign. Call of Duty has an established fan base that they hope will help them succeed where so many others have failed. With games requiring such long development schedules, […]

How Long Will the Battle Royale Fad Continue?

Get out your pitchforks folks, because here come a whole heap of controversial views regarding the burgeoning genre of battle royale games. Yes, since the overwhelming success of games like Player Unknown’s Battlegrounds (PUBG) and Fortnite it seems that every developer from Activision to Electronic Arts are frantically working to hop on the bandwagon to rake in some of that sweet battle royale moolah – but is that what this whole surge is, a bandwagon? There’s a lot to be said about the battle royale genre. The clever changes to the team deathmatch formula have given rise to some of […]