How Changes to YouTube Brand Safety Led to the Rise of 90’s Nostalgia

90s’ mascots have seen a resurgence in the last few years. Seemingly dead series’ like Crash Bandicoot have found themselves back amongst the top sellers. Now you may think enough time has passed for nostalgia to set in hence the influx of titles.  And whilst it’s true people cling to throwbacks to their childhood, there may be something else at play here. Namely marketing. Like many aspects of gaming, marketing has changed significantly with the emergence of the internet.  Pop culture juggernaut YouTube has emerged as a key cornerstone to video game marketing. To the point where YouTube can practically single-handedly launch […]

Why Did Rage 2 Fall Short of Expectations?

Ahead of the launch, Rage 2 was hyped as one of this year’s major releases. The post-apocalyptic shooter had all the elements of a monumental title, from some of the best studios associated with the genre.  Rage 2 did top the UK charts at launch but in an admittedly mediocre week. With an eight-month-old FIFA 19 sitting just two places lower in third. It was also less than a quarter of the sales of the original Rage from 2011.  With a largely positive critical reception, we delve into the mystery of Rage 2 and where the game may have fallen […]

Could Far Cry Usher in a New Dawn For A Colourful Apocalypse?

Ubisoft continued their trend of spin-off releases in the Far Cry series recently with their latest entry, New Dawn. Despite an apparent decline in the series and the less than stellar sales figures for Far Cry 5. New Dawn takes place in the same map as Far Cry 5 but is set after the events of the main game. For anyone still playing Far Cry 5 look away now because, spoiler alert, everything gets nuked. That is the canonical ending as well with New Dawn taking place 17 years later in the recently irradiate Hope County. There are some changes […]

Post-Apocalyptica: Why We Love The End Of The World

Environmental collapse, complete social disintegration, ruins — ruins everywhere. How did we become so obsessed with the end of the world? If anyone unfamiliar with the medium tuned into watch gaming’s largest exhibition show, E3, in June, they’d be forgiven for thinking all games take place a few cataclysmic minutes after midnight. Of course, developers do try reimagine the end of the world. There are various shades of annihilation: the nuclear armageddon, set amidst the rubble of modernity; the resource-stripped Earth, now made up of endless desert; the post-pandemic landscape, where viruses ravage bodies and brains. When it comes to […]