How Changes to YouTube Brand Safety Led to the Rise of 90’s Nostalgia

90s’ mascots have seen a resurgence in the last few years. Seemingly dead series’ like Crash Bandicoot have found themselves back amongst the top sellers. Now you may think enough time has passed for nostalgia to set in hence the influx of titles.  And whilst it’s true people cling to throwbacks to their childhood, there may be something else at play here. Namely marketing. Like many aspects of gaming, marketing has changed significantly with the emergence of the internet.  Pop culture juggernaut YouTube has emerged as a key cornerstone to video game marketing. To the point where YouTube can practically single-handedly launch […]

Game Theory Offers a Larger Lesson For All of YouTube

YouTube has become the next generation of media content and is rapidly overtaking traditional pop culture outlets. The younger generations are now more inclined towards Youtube than television or mainstream music. In 2015 the University of Southern California asked a cross-section of 13-18-year-olds to rank top internet celebrities against traditional celebrities based on their cultural influence. Youtuber KSI was ranked as the most influential star, followed closely by streamer PewDiePie. In fact, the top six spots were all held by internet celebrities. Proving YouTube is an important part of modern pop culture. The issue with YouTube is the lack of […]

Are YouTube Reviewers a Positive or Negative for the Industry?

The way we digest content is changing and there has been a noticeable shift towards YouTube in recent years. What was once a medium for cat videos and Star Wars kids has grown to a bastion of free media. That shift has had a seismic effect on the gaming industry. Not just in the way we share and enjoy games but also in the way they are developed and critiqued. These days anybody can be a Vlogger and everybody is a critic. So is the flood of free opinions a good thing or a bad thing for the future of […]

Google Stadia Could Spell The End of The Console Wars

Rumours that Google were about to break into the console market have been circling for some time. And we finally have some solid evidence of the project that has been labelled Google Stadia. Google Stadia will forgo the conventional console format for an entirely cloud-based system. Similar to other services Google already offers like Google Play and Google Drive. Players will be able to launch their games on any device that supports Wi-Fi. The new format is potentially game-changing and if it works, could spell the end of the console wars.    Google Stadia Services Google made their announcement at […]

TotalBiscuit: An Influence That Will Live On

Following John “TotalBiscuit” Bain’s passing, his influence on the gaming world will not be forgotten… John Bain, better known as TotalBiscuit, The Cynical Brit or TotalHalibut, passed away on May 24 after having battled cancer since 2014. As a YouTube-star with 2,2 million subscribers and a former eSports commentator for Starcraft 2 and Planetside 2, John was well known in the gaming world for his views about the industry, his support for indie titles and for his informative first-impression videos. A long battle Back in 2014, John announced through his Youtube-channel that he had cancer in his bowel. His audience […]