Game Theory Offers a Larger Lesson For All of YouTube

YouTube has become the next generation of media content and is rapidly overtaking traditional pop culture outlets. The younger generations are now more inclined towards Youtube than television or mainstream music. In 2015 the University of Southern California asked a cross-section of 13-18-year-olds to rank top internet celebrities against traditional celebrities based on their cultural influence. Youtuber KSI was ranked as the most influential star, followed closely by streamer PewDiePie. In fact, the top six spots were all held by internet celebrities. Proving YouTube is an important part of modern pop culture. The issue with YouTube is the lack of […]